Saturday, January 30, 2010

CAN I GET YOU SOMETHING TO DRINK?

Looking for something else today, I ran across this old ad...


Can you read what it says? It is really hard to see even if you enlarge it...here's what I read..."HOW SOON IS TOO SOON? Not soon enough. Laboratory tests over the last few years have proven that babies who start drinking soda in the formative years have a much better chance of gaining acceptance and 'fitting in' during those awkward pre-teen and teen years.
So do yourself a favor. Do your child a favor. Start them on a strict regimen of cola and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness." THE SODA POP BOARD OF AMERICA ????????AVE. CHICAGO, IL.
(next to bottle)...Promotes Active Lifestyle...Boosts Personality...Gives Body Essential Sugars.
It is unbelievable to me that this could ever have printed.
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And, this ad says its drink will do almost everything...for adults or children...

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That was then...but what about now...

C*ke has issued a statement in 2009 that says...
"C*ke is "wholesome and suitable" for kids, but we understand that children are impressionable, and we respect the role of parents and caregivers in making food and beverage choices with their children. Therefore, we are committed not to directly market messages for any of our beverages to children under 12."

Yeah, those polar bear and penguins don't target children at all...



I guess it started then and continues still today. Manufacturers will promote their products to whomever they like...They will target adults and children... (remember the Mean Joe Green commercial?). The bottom line is the dollar...not what is best for us or our children. It comes down again to the fact the person responsible for YOUR child is YOU. It's up to you to make the decisions...not the ads and commercials and manufacturers.

6 comments:

racheld said...

Tonja,

Both "MAD" magazine and GAMES magazine used to run a "spot the fake ad" contest, and the Early Cola certainly looks as if it was one of those. Like Garrison Keillor's Ketchup Board ads.

But you know, I've always wondered if maybe babies would benefit from a sip or two of Alka Seltzer through a nipple---what if it's a burp and heartburn that's causing them to cry and cry from "colic"---and they can't tell us.

I DO ponder the strangest things. And you find them, as well.

Gram said...

Unbelievable!

Love Being a Nonny said...

........as I sit here drinking my diet Coke. Weird ads!!

Oh, and the snowcream in the grocery store. I haven't had it but I heard it was really good! I try not to buy anything out of that section of the store. I said I TRY not to!

Bonnie said...

I'm drinking diet sunkist and trying to fit in! That's a funny ad . . .surely, hopefully it was one of those fake ads. Hey, we're looking for you to come get us in the valentine spirit in the ol' PS!

Just Breathe said...

Wow, those ads are something else.
I did enjoy the polar bear commercials!

Anonymous said...

Keep posting stuff like this i really like it